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the eetrite story

It all started in 1955 With Eetrite's legendary cutlery. We found the magic ingredient: making every meal special. "We loved sharing wonderful meals and special memories around the dinner table." Eetrite founder, Anthony Stein

With this secret ingredient, we have since created an entire kitchens worth of products of the same excellent quality and value. In more recent years, Eetrite has developed a high-end range of beautiful kitchen and dining product that combines a key insight into the latest trends and innovation with a deep understanding of the South African market.

The Eetrite range spans from stainless steel and metallic finished cutlery, complimented by beautifully co-coordinated porcelain dinnerware and serveware, to high quality non-stick cookware and innovative non-stick stoneware oven to table products. Not to mention every kitchen gadget and utensil you could dream of!

Each range is put together with the South African consumer in mind, with the most important mantra of the brand always at the forefront: value for money.

Eetrite products are available in large and small retailers across the country, including stores such as Boardman, Makro, Home Etc, Adams, Kloppers, Binuns and to name only a few.

Behind every product, the Eetrite team works to ensure you love to cook, love to dine and love to eat as much as we love making Eetrite products.

the eetrite vision

To be South Africa's No 1 non private label house wares brand in terms of market place dominance and rand turnover.

There is a place for the Eetrite quality, functionality and fashionability in each retail segment of the market including online.

We will continue to build on the long term quality and reliability legacy we have nurtured on the cutlery business.

the eetrite product position
the team
Ashleigh Lessing

Ashleigh Lessing
Brand Manager
Odette Eloff

Odette Eloff
Mike McKay

Mike McKay
Business Unit Director
Darryn Shewitz

Darryn Shewitz
Commercial Director

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